As a salon professional, you try to set yourself up for a great career. You think you’ve got everything in place for success. Now all you need are a few more regular clients on the books. Are you missing clients on social media?
Social media is the most affordable and effective way to reach new clients. The problem is, most stylists and barbers are missing clients and they don’t even know it. You could be missing clients too if you’re guilty of these common mistakes.
Common Mistakes Lead to Missing Clients
You severely limit your visibility online to those that follow you. If your goal is to grow, you’ll need to be accessible to potential clients outside your circle.
Incomplete or Missing Description
Everyone wants instant information these days. A potential client is more likely to call, book online, or walk in if they can readily find the details about your business. You’re also more likely to gain social media followers if you provide links to your profiles. BestDooz promotional pages include links to all your profiles in one place.
Bad or Broken Links
This is probably the biggest of common mistakes. Broken links that lead no where can have the most negative impact on your visibility. You are guity if you no longer use online booking or if your website domain name has expired. If the bad link is still listed, you may appear to potential clients as “out of business” or “no longer accepting clients“.
Gaining new clients starts with the ability to reach them. Learn how to reach more of them.
We recommend that you review and update your profiles as needed, but at least every 6 months. Most of us are good about updating profile photos, but forget to review and update the actual details. You may have changed phone numbers, locations, or even added services since your last update. If you haven’t updated your social media profile in a while, you should take a look to confirm everything is correct.
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Founder and owner of BestDooz.com